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- 4 Things Planning a Wedding Taught Me About Marketing to Guys May 22, 2013When it comes to weddings, things have changed over the years, especially in the role that men play. Not all wedding outlets have adapted to the changes that have occurred. Millennials, in general, consider men and women to be equal, so traditional wedding duties are not often adhered to and often seen as sexist. Today, […]
- Marketing to Men: Samsung’s Evolutionary Husband May 22, 2013The social webs have been full of chatter (nearly 10M YouTube views already) on Samsung’s new “Evolutionary Husband” spot. The ad is for Samsung’s Evolutionary Kit which can turn any TV into a Smart TV. The Husband is a wing eating, gassy, zombie of man who is turned into “every woman’s dream” once the evolution […]
- Marketing to Men: If You Aren’t A Rapper, Just Don’t May 22, 2013For years, GQ has been the magazine that has taught men how to be more gentlemanly. GQ has been pioneers in marketing to the modern man. In their recent print campaign they highlight some of the trends throughout the years and put guys in their place. Creative done by LewLaraTBWA, Brazil. (h/t Adverve) […]

